Part of SEO and digital marketing
Paid advertising (PPC, Google Ads, and social ads)
We run your Google and social ads, manage the bids and budgets, and track the calls and forms your ad spend produced.
Ads we manage
Google Ads management
We set up and manage Google Search and Display campaigns around your budget and audience.
Social media ads
We manage ads on Meta, LinkedIn, and other social platforms used in the plan.
Bids and budgets
We review bids and budgets against the conversion data in the account.
Conversion tracking
We set up tracking for calls, forms, and sales tied to each campaign.
How a campaign starts
- 01
Choose the audience
We review your market and competitors, then agree on the audience and offer with you, drawing on marketing analytics and reporting from any campaigns already running.
- 02
Build the campaign
We build the landing page and set up tracking for the actions you want measured, on a page that follows the same technical and local SEO rules as the rest of the site.
- 03
Publish the ads
We publish the ads on the platforms in the plan and run copy tests, timed with the organic and reporting side of SEO and digital marketing.
- 04
Review the spend
We pause ads that use budget without a tracked call or form and adjust the bids.
How we monitor ad spend
We track cost per lead and return on ad spend to find keywords and audiences that use budget without results, and run retargeting ads for visitors who left without calling or filling in a form.
Frequently asked questions
How much budget do I need to start?
It depends on your industry and competition. The budget needs to be big enough to produce real data quickly, and we recommend a starting budget for your market before any campaign goes live.
Is Google Ads or Facebook Ads better for us?
Google Ads show up for people already searching for what you do, while Facebook ads put you in front of people who have not found you yet. We can run both: Google for leads now, and Facebook to build awareness and bring back past visitors. Photos and offers tend to carry paid advertising for restaurants and retail stores on social platforms.
How do you charge for management?
The management fee is agreed with you before work starts.
Do I own my ad account?
Yes. The Google Ads and Meta Business Manager accounts stay in your name, and we ask for management access.
Also in SEO and digital marketing
Check the site your ads lead to.
A slow or poorly configured destination can waste a paid visit before anyone reads your offer.
- Server timing
- Secure page access
- Title and description
- Delivery network
Last updated September 2026.
Discuss your ad campaigns.
Book a consultation, online or by phone.