Part of SEO and digital marketing
Analytics and reporting
We set up the tracking and dashboards that tie your marketing spend to the calls, forms, and sales it brought in.
What we set up
Google Analytics 4 (GA4) setup
We install Google Analytics 4 and configure the events and goals you want to track.
Call tracking
Call tracking shows which campaign a phone call came from.
Custom dashboards
We build dashboards that put the numbers you check most on one screen.
Marketing ROI
Reports show what each channel costs and what it brings back, side by side.
How the reporting is built
- 01
Set up tracking
We add tracking pixels and event tags for the actions you care about, agreed with you up front, matched to the pages covered by technical and local SEO.
- 02
Clean the data
We filter out bot traffic and other noise so the numbers reflect real visitors, and we keep the clicks from paid search and social ads separated from the rest.
- 03
Build the dashboards
We design the dashboards so the figures are clear at a glance.
- 04
Adjust the campaigns
We use what the numbers show to change the campaigns, feeding back into the rest of the SEO and digital marketing work.
What the reports show
Attribution shows which channels bring in revenue, so you can put more budget into the ones that work.
- Ads, social, and website numbers in one place
- Tracking for phone calls, form fills, and sales
Frequently asked questions
Do you use Google Analytics 4 (GA4)?
Yes. We handle GA4 setup and event tracking.
Can you track phone calls?
Yes. We use dynamic number insertion, which shows a different phone number depending on the ad or keyword that brought the visitor, so each call lands in your dashboard with its source.
How often do I get reports?
The dashboard is available at any time, and we send a monthly PDF report with commentary. Call tracking and lead sources matter most to firms that live on referrals and consultations, which is why they lead the report for professional services firms.
Can you integrate with my CRM?
Yes. The reporting connects to the CRM you already use, or to the CRM and lead follow-up system 850 I.T. runs for you, so you can follow a customer from the first click to the closed sale.
Also in SEO and digital marketing
Check the website behind your reports.
Check your public website for response and search setup issues.
- Page metadata
- Connection setup
- Response speed
- Security settings
Last updated September 2026.
Discuss your marketing reporting.
Book a consultation, online or by phone.